Workshop / The Art of Marketing

An interactive workshop for young people aged 15 to 30, upon registration, to discover what happens behind the scenes of a film marketing campaign with key players: a distributor, a movie theater exhibitor and a publicist share key tips on their different jobs.

Divided into several groups and guided by these professionals, participants then pick a film they've seen beforehand and set up a promotional campaign for it: poster, trailer, communication on social media and in the press. They'll have to convince the other groups - their "public" - to come and see their film in a theater.

A workshop moderated by Béatrice Boursier, managing director, SCARE

With:

Roxane Arnold, head of distribution, Pyramide 
Christine Beauchemin-Flot, director-programmer of Cinéma Le Sélect in Antony (92), co-president of SCARE

Rémi Dupéroux, head of promotion, Memento Distribution
Frédérique Duperret, co-manager of the Comoedia theater in Lyon (69), co-vice-president of SCARE
Karine Durance, press agent
Arthur Hallereau, marketing director, Ad Vitam 
Mathieu Robinet, producer and distributor, Tandem

In partnership with SCARE