Workshop / The Art of Marketing
Roxane Arnold
Christine Beauchemin-Flot
Béatrice Boursier
Rémi Dupéroux
Frédérique Duperret
Karine Durance
Arthur Hallereau
Mathieu Robinet
An interactive workshop for young people aged 15 to 30, upon registration, to discover what happens behind the scenes of a film marketing campaign with key players: a distributor, a movie theater exhibitor and a publicist share key tips on their different jobs.
Divided into several groups and guided by these professionals, participants then pick a film they've seen beforehand and set up a promotional campaign for it: poster, trailer, communication on social media and in the press. They'll have to convince the other groups - their "public" - to come and see their film in a theater.
A workshop moderated by Béatrice Boursier, managing director, SCARE
With:
Roxane Arnold, head of distribution, Pyramide
Christine Beauchemin-Flot, director-programmer of Cinéma Le Sélect in Antony (92), co-president of SCARE
Rémi Dupéroux, head of promotion, Memento Distribution
Frédérique Duperret, co-manager of the Comoedia theater in Lyon (69), co-vice-president of SCARE
Karine Durance, press agent
Arthur Hallereau, marketing director, Ad Vitam
Mathieu Robinet, producer and distributor, Tandem
In partnership with SCARE
Le Théâtre de la Gare du Midi Gamaritz - VF
Roxane Arnold
Head of distribution, Pyramide
![](/storage/medias/real_photo_christine-beauchemin-flot-photo_o_1hvfar2031u791mna1a6k9bv1cvcd.jpg)
Christine Beauchemin-Flot
Director-programmer of Cinéma Le Sélect in Antony (92), co-president of SCARE
![](/storage/medias/real_photo_photo-identite_o_1hvkn5rf61oi19i1i0l1fba1cli8.jpg)
Béatrice Boursier
Managing director, SCARE
Rémi Dupéroux
Head of Promotion, Memento Distribution
Frédérique Duperret
Co-manager of the Comoedia theater in Lyon (69), co-vice-president of SCARE
Karine Durance
Press agent
![](/storage/medias/real_photo_arthur-hallereau-photo_o_1hvfb9tf0l9g8daqag1j2a63mn.jpeg)
Arthur Hallereau
Marketing director, Ad Vitam
![](/storage/medias/real_photo_mathieu-robinet-photo_o_1hvfbbpmc1ko1okr1j9v1amo420s.jpeg)
Mathieu Robinet
Producer and distributor, Tandem