Artificial Intelligence makes waves

Artificial Intelligence is reshuffling the paradigms of film creation. Understanding what generative AI is all about, how it is affecting creation, how artists are taking hold of it, the societal issues it raises and its possible future developments - one day of meetings to listen to and discuss with leading figures.

Morning

Morning session moderated by Carole Bienaimé Besse, Arcom member from 2017 to 2023, producer and writer.

INTRODUCTION

KEYNOTE / What is generative AI?

A new creative tool, new challenges: what are we talking about when we talk about generative AI?

By Alexandre Dayon, former Chief Product and Strategy Officer, Salesforce

KEYNOTE / The economic and strategic ecosystem of AI

AI is transforming the economic landscape in all sectors: what role is it currently playing in the media and entertainment industry, and what strategy has France embraced?

By Mehdi Triki, Head of Public Affairs, Hub France IA

PANEL DISCUSSION / Ethical and legal issues raised by generative AI

Cultural bias in the models used, confidentiality and security of the data provided, copyright and personal rights: these are just some of the risks and issues associated with the use of generative AI.

With contributions from:

Karalyn Monteil, Culture Sector, UNESCO

Dr Mathilde Pavis, law consultant in responsible AI

KEYNOTE / Is Generative AI an innovation at the service of creative minds?

How generative AI can advance and push back the boundaries of creation, particularly in video games.

By Virginie Mosser, Narrative Director, Ubisoft

Afternoon

Afternoon moderated by François-Pier Pelinard Lambert, Editor-in-Chief, Le Film Français

PANEL DISCUSSION / Mapping & case studies of AI used in writing

What tools do screenwriters use, and how do they use them today?

With contributions from:

David Defendi, screenwriter and novelist, President of Genario

Fadette Drouard, screenwriter

Virginie Mosser, Narrative Director, Ubisoft

KEYNOTE / Generating videos with generative AI

An example-based presentation exploring the creative process using generative AI.

CONCLUSION: Where are we heading?

By Audrey Azoulay, Director-General of UNESCO

Free and open to all, within the limit of available seats